We believe in making lives better.

We make life better by helping customers get the right life insurance policy easier, faster, and more affordably. To do that, we bring the best of technology and a personal touch to the life insurance experience.

eFinancial began in 2001 as a software startup working to simplify the process of purchasing life insurance online or over the phone. The systems we’ve developed since then are all aimed at helping middle market consumers get the life insurance they need and want, often on a single phone call.

In 2009, Fidelity Life acquired eFinancial to expand on a shared vision of making life insurance more accessible and affordable for everyday Americans. Our forward-looking approach is backed by Fidelity Life’s 120+ year history of keeping promises. With annual double-digit growth, eFinancial is now among the fastest growing life insurance agencies in the country.

Today, eFinancial specializes in offering life insurance options directly to our customers. A proprietary platform searches top companies to deliver policy recommendations that match our customers’ specific needs and budgets. That patented system helps our agents provide expert, personalized support, and advice. We understand having leading-edge technology and a friendly voice at the end of the line are both important.

We want people to feel confident and knowledgeable about their choices. We keep our customers at the forefront of all we do, continuously innovating our processes and enhancing our services to meet changing needs. We focus relentlessly on life insurance so you can live your life.